Tag Archive: website quality

Global Accessibility Awareness Day

From Bangalore to Brisbane, from Washington to Warsaw: Global Accessibility
Awareness Day is certainly living up to its name, with gatherings planned for today right across the globe, together with a whole host of virtual events.

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Bupa uses ActiveStandards to drive online conversions and consistency at a global level

At ActiveStandards, our ultimate goal is to help our clients achieve their business goals and enhance their success through improved user experience. For leading healthcare organisation Bupa, ensuring that website visitors receive the same high quality experience at every digital touchpoint, on every digital channel is a big priority. But with a widely distributed online …

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5 online branding mistakes – and how to avoid them

Your website is your brand’s most prominent showcase – but is it letting you down? There are five brand-damaging errors that commonly appear on websites. Take a look at our list below – and make sure you’re avoiding them. Get your name right It might seem like the most obvious thing to get right, but …

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Why are broken links still so widespread?

Websites have been plagued with broken links since the dawn of the internet age. And despite huge advances in technology, it’s an issue that continues to have a serious impact on customer experience, as well as a negative impact on SEO. The prevalence of broken links doesn’t make users forgiving of them. Encountering broken links …

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Standards enable collaboration

Trying to impress the importance of standards on your content team can be an uphill struggle – with many people’s initial reaction being to resent what they see as a restriction on their creative freedom. In this week’s guest post, web governance expert Lisa Welchman discusses why this isn’t the case – and why standards …

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