Websites have been plagued with broken links since the dawn of the internet age. And despite huge advances in technology, it’s an issue that continues to have a serious impact on customer experience, as well as a negative impact on SEO. The prevalence of broken links doesn’t make users forgiving of them. Encountering broken links …
Tag Archive: web content
International flavour of the month
Following on from our post on country sites a few weeks ago, the issue of adapting web content and branding for international use is proving a popular topic. Last week, a post at CMSWire looked at the seven things central web teams need to address when creating resources for global rollout. Meanwhile, over on ContentManagement.com …
Web content health lessons from hospitals
I’ve just done a post for CMSWire highlighting a challenge faced by many organisations: how do you stretch a limited pool of resources to reach your business goals and provide a great user experience? Overwhelmed by customer requirements, many marketers have decided to deal with this challenge by turning to Web Engagement Management (WEM) solutions …
Loss of translation
In the second in my series of posts on social media trends, I take a look at internationalisation – and yes, the Google Translate controversy. In the olden days, if you wanted a site, you built one. If you wanted the same site in another language, you built another one, and hired an expensive translator …
