Tag Archive: gamification

Nicola Thompson

Gamification: finding the fun

Nicola Thompson, Nicolal Thompson, Nicola Thompson, Nicola Thompson, Lead Interaction/Visual Designer, ActiveStandards

Gamification has become something of a buzzword over the last few years as the hot new way for organisations to engage users and grow their user base. You will have noticed elements more familiar from computer (and real world) games starting to be used in a wide range of non-game contexts.  Elements such as points, …

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Dan Hanley

The gamification of social media

Welcome to the first in a series of posts on how social media is influencing the world. This week: gamification. Gamification is the process of taking elements from the world of gaming and using them elsewhere. For example, the variable ratio reward schedule – giving your hero a little experience for every few orcs they …

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