In the first of our series of client spotlights, we take a look at the metadata strategies that matter, and find out how global information technology firm HP has optimised its metadata for enhanced SEO.
Tag Archive: client stories
Shell uses ActiveStandards to optimise website quality and compliance, and protect the online customer experience
As a leading global brand, Shell needs to ensure its websites around the world all meet exacting user expectations. “With a large and complex global website and a distributed editorial team, we realised early on that we would need a centralised, automated solution to the challenges of web content quality management,” Lisa Hayward, Head of Country …
Investis uses ActiveStandards to automate website quality assurance
As a leading digital communications agency responsible for providing digital content for many big-name companies, Investis shares our passion for website quality and standards. Following an upgrade to their content management platform, Investis decided it would be a perfect opportunity to move to automated quality assurance, and selected ActiveStandards. As well as using ActiveStandards internally, …
Alcatel-Lucent recommends ActiveStandards for website quality
For a leading telecommunications brand like Alcatel-Lucent, ensuring the quality and accuracy of web content is a top priority – and so is achieving rapid time to market. Using ActiveStandards, the company has found a way to successfully balance its business and web governance needs. ActiveStandards also provides a strong basis for championing content quality …
Actavis uses ActiveStandards to automate web standards management
When you have a large network of frequently updated websites, how do you make sure standards don’t slip? Generic pharmaceuticals firm Actavis decided to take the automated route by using ActiveStandards. As a result, the company has increased editor productivity, reduced error levels across its sites and greatly improved its SEO ranking. To learn more …
