Poor usability, inappropriateness, cultural insensitivity – such are the issues that can characterise country sites of all types, often reflected in poor feedback from users. Frequently, such sites have a spare, clinical, sanitised feel that discourages a real connection with the target audience – a grave problem in a space where experience is becoming the …
Tag Archive: brand strategy
Before you monitor social media, monitor your content
Last week Coca Cola initiated a complete agency review for a company to do just one thing: listen. As detailed on the Ad Age website, the brand giant is looking for an agency to be responsible for: “Formulating a consistent way of keeping track of what consumers are saying across Twitter, Facebook and other channels …
Your CMS is great – but it’s not enough
Despite the move to web experience management that many content management systems have made of late, large organisations are still struggling to maintain consistency across all their content channels. Many global brands have grasped the fact that their web operations are too complex for a single solution and have tried plugging the gaps with multiple …
Want to see the life cycle of many websites?
Anyone who’s more than a user of a website knows that a site evolves. In fact, every site has an entire life cycle (if in miniature). Many have cycles within cycles, through redesigns and domain changes and tweaks and changes. We’ve seen a few sites rise and fall and rise again through a number of …
New top-level domain names – opportunities and threats
As if there is not enough complexity for global website managers to worry about already, decision time is looming on what to do about the upcoming availability of generic top-level domain names (gTLDs). Organisations have just a few months left to apply to ICANN (the Internet Corporation for Assigned Names and Numbers) for new gTLDs …
