Nicola Thompson

5 online branding mistakes – and how to avoid them

Your website is your brand’s most prominent showcase – but is it letting you down? There are five brand-damaging errors that commonly appear on websites. Take a look at our list below – and make sure you’re avoiding them. Get your name right It might seem like the most obvious thing to get right, but …

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Nicola Thompson

How to make the most of a new online brand

So, you’ve engaged with the agency of your choice, paid a huge fee, invested the time and expertise of your key stakeholders, and been presented with a new look and feel for your web presence which reflects the latest iteration of your brand. But what happens next? Having spent a significant portion of your brand …

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Nicola Thompson

The importance of optimising metadata for SEO

In the first of our series of client spotlights, we take a look at the metadata strategies that matter, and find out how global information technology firm HP has optimised its metadata for enhanced SEO.

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Simon Lande

Why are broken links still so widespread?

Websites have been plagued with broken links since the dawn of the internet age. And despite huge advances in technology, it’s an issue that continues to have a serious impact on customer experience, as well as a negative impact on SEO. The prevalence of broken links doesn’t make users forgiving of them. Encountering broken links …

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Tim Woodall

Refresh your SEO strategy this summer

As well as sunbathing and sports, summer is a great time for fresh ideas. I’ve noticed quite a few articles lately about refreshing your SEO strategy – they make a great starting point for adding some fresh impetus to your efforts. For those who want to refine and build on their existing SEO programme, Mark …

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