It’s always nice when you buy a product or service that has unexpected benefits – and as a service provider it’s nice to be able to provide clients with more value than they bargained for. Recently some of our clients have gained significant added value from the way we search their sites: ActiveStandards has come …
Linklaters and Magus join forces to help businesses make sense of new European cookie laws
Partnership will provide enterprises with a full technical and legal solution to deal with European cookie laws LONDON, UK, September 26, 2011 Linklaters, the global law firm, and Magus, the leader in website quality and compliance monitoring, have joined forces to provide a new service to clients following the implementation of European rules on cookies. …
Social media: Pandora’s box?
Web governance watchers will have been intrigued by the recent story about websites in the Schleswig-Holstein state of Germany being threatened with a €50,000 fine for displaying the ubiquitous Facebook ‘like’ button. The state’s privacy regulator has ruled that the button sends data to Facebook illegally – creating a headache for website owners and administrators …
Listening to your own “chatter” in the new social enterprise
Last week at SalesForce.com’s annual conference DreamForce – CEO Mark Benioff talked extensively about the “social enterprise”. He said: “we are creating social enterprises. We are on the verge of a major transformation in our industry.” He then proceeded to bring up global brands such as Verizon, Toyota and others where content and conversation between …
Before you monitor social media, monitor your content
Last week Coca Cola initiated a complete agency review for a company to do just one thing: listen. As detailed on the Ad Age website, the brand giant is looking for an agency to be responsible for: “Formulating a consistent way of keeping track of what consumers are saying across Twitter, Facebook and other channels …
