Global website governance: Managing standards across a multinational web presence
When: 10 March 2010 | Where: Tower 42, London
Effective website governance and standards management yields tangible results: it builds brand, cuts costs, optimises web operations, and maximises website effectiveness.
Yet, most companies struggle to retain order online, and the penalties for poor management are high: damage to brand and reputation, loss of revenue, operating inefficiencies and risk of litigation.
This session will provide valuable insights into the latest strategies, tools and techniques for managing website governance, and online standards.
- Chris Villinger, Global Director Online, Countries and Planning, B2B Online Team, Global Marketing & Communications, Royal Philips International
- Nicola Thompson, Head of Standards Services, Magus