Global website governance: How to maximise effectiveness and minimise risk in a multi-editor web estate
When: 28 March 2007 | Where: Tower 42, London
Effective standards management yields tangible results: it builds brand, cuts costs, and optimises web operations. Yet, most companies struggle to retain order online, and the penalties for poor management are high: damage to brand and reputation, loss of revenue, operating inefficiencies and risk of litigation.
- Ron Rogowski, Principal Analyst, Forrester Research
- Dana Poole, Online Policy & Standards Analyst, Shell
- Simon Lande, CEO, Magus