The year is almost over and web managers everywhere are well into planning their web strategy for the year to come. Here are some of the issues which are top of their agenda, based on recent discussions we’ve had with web managers around the world. Get your standards in order With so many channels to …
Category Archive: Web strategy
Losing the name. Keeping the magic.
Today, we are changing our name from Magus to ActiveStandards. Our mission remains the same: to help global companies have trust and confidence in the quality and compliance of their websites. Whilst we are proud of our long history as Magus, we felt that it was time to change the name to our flagship product, …
International flavour of the month
Following on from our post on country sites a few weeks ago, the issue of adapting web content and branding for international use is proving a popular topic. Last week, a post at CMSWire looked at the seven things central web teams need to address when creating resources for global rollout. Meanwhile, over on ContentManagement.com …
Not so Flash anymore
The death knell has been pealing for Flash for some time now, but there have been a few developments over the past six months which suggest HTML5 is on the brink of a takeover. Earlier this year, Google’s beta of Chrome for Android was released without support for Flash. Meanwhile, Adobe followed up abandoning its …
Pandas, penguins and the quest for website quality
Over the past decade, SEO has gone from a “what’s that?” topic to representing a significant slice of the corporate marketing budget as companies fight it out for the top spot in search engine results. The Holy Grail in this struggle, is, of course, the top ranking on Google (OK, maybe second ranking after Wikipedia). …
