It’s good to see that the still-emerging field of digital governance has now hit the radar of the analyst community. Leading global technology research firm Forrester has just published an excellent report which perfectly captures why governance matters, and how good governance can optimise the digital customer experience. Especially in today’s complex multi-site, multi-channel environment, …
Category Archive: Web governance
The new & improved web governance
In this week’s guest post Robert Rose, Senior Contributing Analyst for Digital Clarity Group, shares his thoughts on our recent web managers event in Washington DC. I must say I was a bit apprehensive when ActiveStandards CEO Simon Lande invited me to their web Governance event in Washington DC. As Senior Contributing Analyst for Digital …
Two cities, two perspectives on web governance
I’m just back from the US, where we hosted two lively events for web managers – one in Washington DC and one in New York. Both events were characterised by high-profile speakers sharing their insights into the challenges of multi-site multi-channel web governance in today’s digital world, and networking sessions where attendees were able to …
Website Standards made simple
Website standards are the building blocks of a successful web presence. Simply put, without well-formed and well-managed rules, the success of any website will be severely limited. However, the primary challenge is that producing clear, actionable standards requires such a wide ranging set of expertise, in technical, legal, SEO and accessibility issues that it can …
Standards enable collaboration
Trying to impress the importance of standards on your content team can be an uphill struggle – with many people’s initial reaction being to resent what they see as a restriction on their creative freedom. In this week’s guest post, web governance expert Lisa Welchman discusses why this isn’t the case – and why standards …
