Your website is your brand’s most prominent showcase – but is it letting you down? There are five brand-damaging errors that commonly appear on websites. Take a look at our list below – and make sure you’re avoiding them. Get your name right It might seem like the most obvious thing to get right, but …
Category Archive: ActiveStandards
The importance of optimising metadata for SEO
In the first of our series of client spotlights, we take a look at the metadata strategies that matter, and find out how global information technology firm HP has optimised its metadata for enhanced SEO.
Refresh your SEO strategy this summer
As well as sunbathing and sports, summer is a great time for fresh ideas. I’ve noticed quite a few articles lately about refreshing your SEO strategy – they make a great starting point for adding some fresh impetus to your efforts. For those who want to refine and build on their existing SEO programme, Mark …
International flavour of the month
Following on from our post on country sites a few weeks ago, the issue of adapting web content and branding for international use is proving a popular topic. Last week, a post at CMSWire looked at the seven things central web teams need to address when creating resources for global rollout. Meanwhile, over on ContentManagement.com …
Using ActiveStandards to create a structured internship programme
It’s summer – a season characterised for many organisations by the arrival of office interns. This can be a refreshing and enjoyable experience for your team – and a great opportunity for someone hoping to forge a career in your industry. At the same time, structuring the internship and making sure both your organisation and …
